through effective communication a manager can help an employee meet social and egotistical needs

questions, by listening to the employees, and by refraining from criticism when small errors are made.
The real impact communication can have as a tool for recognizing employees was verified by a quality control manager in a food processing plant. This manager has 32 people either directly or indirectly reporting to her. She listed each.person' s name in a small book. She then made a special point of talking to each person individually about something other than immediate work at hand at least once a week. The manager knew that with 32 people it would be easy to omit certain employees, so she put a checkmark after the person's name after the conversation. This meant that she took special care to recognize each
person individually at least' once a week even though it.
was a large department. The prevailing atmosphere within the department was one of trust and cooperation, and the manager was recognized by the plant manager for the fine performance in the department.
Clearly, through effective communication a manager can help an employee meet social and egotistical needs. But let us look at a common notion that has not been explored: money's role as motivator.

Mon~y as a form of reward
We could develop a lengthy debate about the relative importance of money as a motivator. While one research study could be cited about salary's effects on turnover,
---other research would indicate that many employees will actually stay on a particular job when they could change for increased salaries. The critical fact is that the monetary compensation must be related to immediate performance,
'. and this is where most compensation programs have failed. While merit programs are designed to overcome