motivational theory is so difficult to implement

that applied three different between motivational concepts and concluded that there was little difference between the companies. He further concluded that the main problem was that the theories were misapplied for two possible reasons (1) the degree of expertise required to implement the theories is beyond most professional managers, and (2) the theories are not applicable to all individuals in all situations. Miller contends that many proponents of motivational theories encourage managers to fit round theories into square holes.
Because motivational theory is so difficult to implement, more and more companies are seeing that the link between motivation and performance improvement is communication. Such companies as Oneida Silversmiths,
National Can Corporation, New York Life Insurance, and. Kohler have initiated programs that stress communication as the critical element in employee motivation.
Why do these companies stress communication when considering employee motivation? Effective communication is what managers use to improve an employee's sense of self-worth by showing recognition, reinforcing a job well done, and providing a general sense of support. Communication is the tool that is available to every manager. Not every manager can give an employee a raise or use a promotion as an incentive; however, every manager can use effective motivational communication. This chapter shows specifically how communication is the central ingredient in the motivational process and presents techniques that every manager can use to improve performance in the workplace.
The basic elements in employee motivation
Although motivational theories can become rather complex