Egotistical needs differ from social needs in their orientation.

the like. Social needs are those that are satisfied only in relationship with other people. The affiliation drive-the need to associate with others-is an example of this. We have all seen a tremendous need to conform expressed by an individual at one time or another. This is an example of affIliation or social need.
Egotistical needs differ from social needs in their orientation. Even though the social needs are instrumental in gratifying egotistical needs, these needs are directed toward the maintenance or enhancement of one's ego or one's self. FulfIlling these needs makes people feel good about themselves. Among the goals of egotistical needs are to achieve, to be important, dominant, autonomous, to be "somebody." Recognition, prestige, esteem, fame, status, and reputation are among the common means for gratifying egotistical needs. For instance, people often feel like they are "somebody" when they have accomplished something for the fIrst time, even if nobody else knows about it.

How does all this relate to the manager who is trying to motivate employees to improve work performance? It suggests that a manager or supervisor can help an employee meet many of his needs. For example, the affiliation need can be met by communicating to employees that they "belong" to the work group. It means involving new employees in group projects where others listen to their views as soon as the new employees join the company. It means letting employees participate in
decisions rather than just telling them ~hat their job duties
are. It also means taking the time to visit with them about tbings important to them-family, hobbies current events-in addition to job-related activities. Verbal interaction is extremely important in the affiliation motive